Subway commercials

Subway is a submarine sandwich restaurant where people can choose what sandwich they want and what condaments to put on their sandwich.  Whether it's lettuce, tomatoes, pickles, or vinegar; we have the power to choose.  Along with Subway being a sandwich store, it makes it a healthier choice over a fast-food place with hamburgers.  Domination and healthiness are both enhanced in this commercial to try to persuade consumers to go to Subway.

Reptilian is being used in this Subway commercial  as a form of persuasion.  The primal instinct that the ad is trying to reach is domination.  They achieve this by subjugating a boy being able to get exactly what he asks for.  He is able to pick out specifically which toppings he desires on his sandwich, which makes him go from depressed to happy.  It is part of our human nature to want domination over everything because when we are able to achieve our desires, it makes us happy.  Since the ability of having total control over decisions please people, Subway commercials show this domination as a way of persuading consumers to go there. 

"Subway, eat fresh!"  The value of healthiness is being emphasized in Subway commercials to try to get consumers to buy their sandwiches.  Many people are trying to change their unhealthy lifestyle by having a more nutritious diet and being more active.  Subway knows that people are trying to get healthier, so they enhance how they provide healthier meal options to attract these consumers.  The emphasis on the value of healthiness then attracts a lot of peoples' attention because they can now grab something nutritious to eat very easily and quickly.  This efficiency pleases consumers, similar to how people like fast-food places due to how quickly food is given to them.  However, Subway provides healthy meals and is efficient, which attracts many consumers.  

   

In this Subway commercial, the fallacy "ad populum" is evident here.  Blake Griffin is a popular NBA basketball player who conveys his strength through his dunks.  A lot of people admirer Griffin and also want to have the muscular body that he has.  Due to this, Subway purposely includes Blake in their commercials to try to get consumers to go to Subway just because the popular basketball player eats there.  Consumers who admirer and want to be like Blake Griffin are then persuaded to go to Subway because their idol goes there.  

The picture of people becoming like Blake Griffin is also created into consumers minds.  They believe that since he eats at Subway and is so fit and strong, that if they too eat at Subway, they could become as buff as Blake.  Consumers who also admirer the popular athlete are also persuaded to go to Subway because they want to be like him.  Wherever and whatever Blake eats, his devoted fans want to follow his decisions.  Subway therefore paints this picture of consumers being like Blake Griffin when they go to Subway because they know that it will attract many of his fans.