Burger King Satisfries

Burger King's latest discover, satisfries, is being advertised in this commercial.  Since french fries are food, the need to eat is being used in the ad.  All humans need food in order for them to survive.  However, nowadays, people are trying to change their lifestyles to that of a healthier.  They desire to eat more nutritious foods, but still want to obtain it efficiently.  Burger King's satisfries appeal to consumer's need to eat because it is a food product.  In addition, it values healthiness since the fries are claiming to be healthier than regular fries. 

"A delicious new choice with 40% less fat, 30% less calories..."  The technique of facts and figures is being applied with the commercial's usage of statistics.  Burger King is trying to persuade consumers to purchase their satisfries due to it being healthier than to other french fries.   They want people to choose their fries over the fries of other fast-food places, such as McDonalds or Carl's Jr.  Along with this, Burger King is trying to prove the superiority of their satisfries.  With 40% less fat and 30% less calories, BK's satisfries are put above other french fries.  At the sight of these statistics, consumers are persuaded into purchasing the food product due to it being a healthier french fry.

The commercial shows a slide show of different groups of people.  They display a regular family, firefighters, a couple, a cowboy, and a "cool" guy with his girlfriend.  All of these people live normal, average lives just like everyone else.  With the featuring of different types of people, the commercial is using the technique of plain folks.  Satisfries appeals to any ordinary folks who are craving some french fries.  The food product is not too high-class for only wealthy people, nor is it too low-class for poor people.  It suits any regular person and satisfies their hunger.  

The techniques of wit and humor and and repetition are being applied in the advertisement.  Rather than just calling Burger King fries "fries", it is called satisfries.  The word satisfies and fries are being combined into one word to try to entertain consumers on the cleverness of the combination.  Along with wit and humor, different forms of the word "satifry" is constantly being repeated throughout the commercial.  "Satisfry this cool guy, Satisfy Tammy, Satisfy frecking everybody.  New Satifries from Burger King, are you satifried?"  Burger King is purposely repeating the word "satisfy" to try to get consumers to remember the food product so that they will want to try it.