Call of Duty

Pop culture media's reality assumption is that teens crave action and violence, which it why they provide them with it.  Call of Duty is a video game packed with guns, shooting, bombs, and other dangers.  It is filled with nonstop action, making the game seem irresistible to teens.  When teens become connected to the game however, they are influenced by it.  They may become more violent themselves, reflecting what pop culture media's reality assumption of them was in the first place.

Call of Duty is fulfilling consumers' need to dominate.  The video games allows people to have the control over what's going on in the game.  They are the ones with the gun in their hands who has the power to shoot anyone and anytime they choose to.  They could decide what weapon they want to choose, what mission to accomplish, and how they are going to accomplish that mission.  Unlike reality in the battle fields where soldiers only have one life to defeat their enemies, the game provides consumers with a feeling of invincibility.  Although people can die in the game, they could just restart and try the level again.  The game never ends for them until they actually beat it.  They have the ability to dominate all of the levels in the game, which attracts many consumers.

The need to escape is also being addressed in the advertisement.  People can escape from their boring, quiet lives to one that is filled with nonstop action and violence.  The game is an adventure that makes people feel excitement and powerful when playing it.  The escape sounds extremely fun due to it being an easy outlet from a boring life.  Although the game isn't an escape to a relaxing paradise, it still is desirable by consumers who are seeking an escape to action.  In our world, multiple peoples' lives are filled with homework, school, and studying.  There is no action nor excitement present, which is not pleasurable for many consumers.  Because of this, Call of Duty provides the perfect escape of action and violence.

The advertising technique of testimonial is being used to persuade consumers to purchase the video game.  The popular NBA basketball player Kobe Bryant is featured in the commercial to endorse the product.  Kobe has an extremely busy life of nonstop basketball and work outs.  However, in this commercial, the famous basketball player still has time to play Call of Duty.  Along with this, consumers are more persuaded into purchasing the product just because Kobe plays it.  He is looked up to by thousands due to his great basketball skills, determination, and focus on the court.  A lot of consumers want to do the things that he does so that they could become like him, and because of this, Bryant is featured in the commercial.  Consumers are persuaded into believing that since Kobe plays Call of Duty, they should too.